I recently came across an article titled “9 Ways to Make the Payment Process Easy for Online Customers“. The article describes nine best practices for e-commerce sites: what you should do to have the best possible conversion rate. I definitely stress most, if not all, of these points in my “Effortless E-commerce with PHP and MySQL” book, but they are policies and approaches worth repeating. If you do any kind of web development, and especially if you do e-commerce, give this quick article a read. The only thing the article leaves out is how to convince your client that you’re right when it comes to implementing these policies, especially the one about not requiring accounts to complete orders!