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SEOMoz is a good place to read about things. The guy who started it I forget his name has a book it will be a few years ago now. So I don't know if it's had new updates or what. I used to be really into SEO. But truth be told. If you had a semi decent HTML structure, ie it's actually valid HTML and good content that is updated regularly you're site will progress.

 

Content is king.

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