For me, 2012 is a year focused on legitimizing much of my business. You might think that having written 22 books, worked for clients, performed training, and spoken at conferences, that my business would be well established. Well, you’d be right and wrong. I’m a one-man operation, so almost all of my energy and time is directed towards getting and doing work, with little to no time left for the secondary work-related things. The business side of things is going well enough, but I can no longer ignore these other issues. Towards that end, I finally decided that I’d pony up the money for a logo and business card. I received an estimate from a local (central Pennsylvania) company last year, that was around $6,000 (USD). Besides being well beyond what I could afford, it was also well beyond the value I place on having a logo and business card. A while back, I heard about 99designs, and decided to use that system instead. In a separate post, I’ll write about that process and experience, but here, I want to share the results.