Translating Geek Into English

In the past couple months, I’ve had two experiences with two different business that screwed up. In both cases, these are business to which I have given a substantial amount of money. What was notable, though, is how professionally both of them screwed up. Which is not to say that they screwed up in a more advanced manner than the amateur could, but rather that in both instances the business responded professionally. So professionally, in fact, that not only would I willingly give them more of my business, I’d happily recommend those businesses to others. Even though neither of these businesses is remotely involved in technology, the pattern demonstrated by them is something that any business or consultant should take to heart.