Although I’m able to charge a nice hourly rate, I’m all too aware that vast amounts of what I do doesn’t map to an hourly charge to any client. A considerable amount of my time is spent (in no particular order):
Writing blog posts
Replying to blog comments
Answering support forum questions
Dabbling in social media
Doing my company accounting
Reading and replying to email
While some, if not all, of these actions may financially benefit me in terms of selling more books, there’s no direct monetary association for them, and they take a considerable amount of time to perform. Time that could be better spent billing clients!
Of this list, too much time is spent in email. I suspect that’s something we can all attest to. The ironic problem with optimizing the efficiency of your routines is that you have to find the time to do so. Fortunately, I just recently read Nikil Viswanathan’s post “How to Win at Email”.
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