To be as frank and clear as I can, if you’re interesting in self-publishing at all, you must buy the book “APE: How to Publish a Book by Guy Kawasaki and Shawn Welch”. No, I have not read every book on self-publishing that exists, but I doubt there are any as good and as thorough as APE, let alone better.
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My first book, PHP for the World Wide Web: Visual QuickStart Guide, came out about 12 years ago now (it covered both PHP 3 and 4!). In the dozen years since then, I’ve written 22 more books (including revisions), with three different publishers. About 2-3 years ago, I first started thinking about self-publishing a book, and as of Fall 2012, am finally doing so with The Yii Book. I occasionally get asked, probably by people that also want to self-publish, about the tools I’m using for writing and self-publishing this book: technically speaking, how am I doing it? The introduction to the book does discuss this, but as not everyone has purchased the book, I thought I’d write up my process.
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