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The List On The Bottom Of The Home Page With Different Sized Word

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I have saw this used on several sites where there are several words all together and some larger and some smaller what is this effect called and what is used to achieve it.

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Think you're talking about tag clouds - Google used to offer an API to create and embed them but I can't find it anymore? A quick search will find a series of jQuery plugins that will take the pain out of creating them.

 

As a counter Jakob Nielsen (a usability expert) has raised his concerns over their effectiveness in terms of usability so have a think if they're going to be useful for your users. They became somewhat of a web design fad over the past few years.

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