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The spam filters for most email services are incredibly complex, and why they judge some emails as spam over others is pretty much impossible to know/predict.

 

With that said, there are of course ways to decrease the odds that an email will be judged as spam. I highly recommend doing some Googling on the matter to find out what kinds of sending email addresses and keywords are less likely to cause an email to be seen as spam.

 

Good luck.

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